1960an dan 1970an

• 1963: "The New ABC"
• 1964: "Wild World of Entertainment"
• 1965: "Turn on the Excitement!"
• 1966: "7 Nights To Remember"
• 1967: "A Very Special Season"
• 1968: "Find Your Own Thing!"
• 1969: "Meet Us in September"
• 1970: "Let's Get Together on ABC"
• 1971-1973: "This is the Place to Be"
• 1974: "Hello, America"
• 1975: "Welcome to the Bright New World of ABC"
• 1976: "Let Us Be the One"
• 1977-1978, 1979-1980: "Still The One"
• 1978: "We're the One!"

1980an

• 1980: "You and Me and ABC"
• 1981: "Now is the Time, ABC is the Place"
• 1982: "Come on Along with ABC"
• 1983: "That Special Feeling on ABC"
• 1984: "We're With You on ABC"
• 1985: "You'll Love It!"
• 1986: "Together"
• 1987 - 1989: "Something's Happening on ABC"

1990an

• 1990-1991: "America's Watching ABC"
• 1992: "It Must Be ABC"
• 1993: "Watched by more people than any other network"
• 1994: "The American Broadcasting Company"
• 1995: "Get with the Program!"
• 1996: "Nobody does it like ABC"
• 1997: "TV is Good"
• 1998: "We Love TV"
• 1999–2007: "America's Broadcasting Company"

2000an

• 2000: "America's #1 Broadcasting Company"
• 2000: "Definitely ABC"
• 2001: "America's Favorite Network"
• 2001: "Only Americans" (digunakan setelah peristiwa 11 September)
• 2003: "Celebrating 50 Years of Television"
• 2004: "Welcome to the New ABC"
• 2005: "Only on ABC"
• 2007-kini: "Start Here"
• 2008: "Start Fresh"
• 2008: "The Fun Starts Here"